Winning pitch campaign for Samsung to attract consumers
to their products during the Dubai Shopping Festival, 2014.
The concept I came up with was called "Outsmart"
/ a guide for consumers to get ahead, and 'outsmart' the competitors
by mapping out Samsung products for them to reach in a fun, efficient way.
to their products during the Dubai Shopping Festival, 2014.
The concept I came up with was called "Outsmart"
/ a guide for consumers to get ahead, and 'outsmart' the competitors
by mapping out Samsung products for them to reach in a fun, efficient way.



