The screens in our daily lives today help bridge the divide between people. Increasingly though, these same TV screens, mobile screens and laptop screens are distracting parents from family time. On September 28, McDonald's launched a continuation of the very successful Family Time Forever campaign the year before, called 'A Day Offline.'  They launched a day that encouraged people to put away their devices and spend quality time together with family. The aim of these particular commercials was to help people witness the joy on their children's faces to the idea of distraction-free family time.

Dubai Lynx Silver 2013 PR McDonald’s ‘A Day Offline’
Dubai Lynx Silver 2013 Corporate Reputation McDonald’s ‘A Day Offline’

Dubai Lynx Shortlist 2013 Promo/Activation McDonald’s ‘A Day Offline’

Dubai Lynx Shortlist 2013 Integrated McDonald’s ‘A Day Offline’

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