I'm a highly curious Art Director & Creative Brand Strategist with over 10 years of experience re-inventing brands through creative problem-solving and design-led campaigns. I'm a two-time Tedx Speaker, and an MA graduate with distinction from Central Saint Martins, University of the Arts in London; where I'm currently based.

I'm also the founder of a social enterprise that transforms rundown streets into colorful urban landscapes through community initiatives; which has been featured in media outlets such as Campaign, VICE UK, Forbes,
Vogue, Al Jazeera, CNN, Designboom, Design Milk, and Architecture and Design.
I believe in the power that art, communication, and public space play in society’s interactivity; and how this can contribute to meaningful campaigns and initiatives whilst engaging and connecting people to one another.  
People are 💯 my passion. Get in touch!
TEDx Speaker 2012 | Beirut, Lebanon
‘Bridging the Gap between Inspiration & Execution’

TEDx Speaker 2013 | Madrid, Spain
‘Rewriting our Victories’

American University of Beirut, Beirut, Lebanon
AIESEC Y2B Conference Speaker Youth Social Entrepreneurship

Campaign ME: ‘Eight trends for the Arab world’ – Paint Up!
Campaign ME: ‘Top 10 list of Things we loved this year’– Paint Up!
Campaign ME: ‘Taking the Crowd by Storm’ – Dubai Lynx Installation
VICE UK - 7UP's 'Feels Good to be You' Campaign

L'Orient-Le Jour, 2020 | Read Full Article Here

Dubai Lynx Bronze 2013 Integrated Dubai International Film Festival
Dubai Lynx Shortlist 2013 Design McDonald’s – Big Mac Posters ‘The Biggest thing since 1967’
Dubai Lynx Silver 2013 PR McDonald’s ‘A Day Offline’
Dubai Lynx Silver 2013 Corporate Reputation McDonald’s ‘A Day Offline’
Dubai Lynx Shortlist 2013 Promo/Activation McDonald’s ‘A Day Offline’
Dubai Lynx Shortlist 2013 Integrated McDonald’s ‘A Day Offline’
MENA Cristals Silver 2014 Media McDonald’s – Big Mac ‘The Biggest thing since 1967’
MENA Cristals Bronze 2014 Production McDonald’s – ‘The Precious Minute’
Dubai Lynx Bronze 2014 Film McDonald’s – ‘The Precious Minute’
Dubai Lynx Bronze 2014 Integrated McDonald’s – ‘The Precious Minute’

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